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Intermediate Strategies to Optimise Your Online Presence

optimise your online presence

Building on the foundation of basic online presence optimisation, it’s time to step it up and look at some intermediate strategies that can further enhance your visibility and attract more local clients.

By improving your website’s functionality, leveraging social media, optimising for local SEO, and utilising analytics, you can take your online presence to the next level. In this guide, we’ll explore these intermediate strategies in detail.

Improving Website Functionality and User Experience

Website Speed Optimisation

You need a fast-loading website for both a good user experience and search engine rankings. Slow websites can frustrate visitors, leading to higher bounce rates and lost business.

Use tools like Lighthouse or GTmetrix to measure your website’s speed and identify areas for improvement. Common fixes include optimising images, leveraging browser caching, and minimising JavaScript.

Mobile Optimisation

With the increasing use of smartphones, ensuring your website is mobile-friendly is essential. A mobile-optimised site provides a better user experience and can improve your rankings on search engines like Google, which prioritise mobile-friendly sites.

Use responsive design to ensure your website looks and functions well on all devices. Test your site on various devices to check for any issues.

Advanced Social Media Strategies

Content Planning and Scheduling

Effective social media management requires a well-thought-out content plan. Create a content calendar to plan your posts in advance. This helps ensure consistency and allows you to align your content with your business goals and seasonal trends. Use tools like Hootsuite, Buffer, or Later to schedule your posts, saving time and ensuring a steady stream of content.

Engaging with Your Audience

Social media is not just about posting content; it’s also about engaging with your audience. Respond to comments, messages, and mentions promptly. This interaction shows that you value your followers and can help build stronger relationships.

Additionally, run promotions and contests to increase engagement and attract new followers and local leads. For example, you could offer a discount to the first ten clients who book a service through your social media page.

Leveraging Local SEO

Creating Location-Specific Content

Writing blog posts and creating content that focuses on local events, news, and topics can significantly boost your local SEO. For instance, write about community events, local news stories, or projects you’ve worked on in the area. This not only helps with SEO but also establishes your business as an active participant in the community.

Building Local Citations

Local citations are online mentions of your business’s name, address, and phone number on various websites. These can include local business directories, online review sites, and social media platforms.

Ensure your business is listed on popular local directories like Yelp, True Local, and the local chamber of commerce website. Consistent and accurate citations can improve your local search rankings which helps to attract local leads.

Ensuring Consistency Across All Listings

Consistency is key when it comes to local citations. Make sure your business information is the same across all online listings. This consistency helps search engines verify your business’s location and improves your chances of appearing in local search results.

Also, regularly check and update your listings to ensure accuracy.

Utilising Analytics

Tracking Website Performance

To understand how your website is performing and where you can improve, use tools like Google Analytics (GA). Set up Google Analytics to track important metrics such as organic traffic, bounce rates, and conversion rates. These metrics provide valuable insights into how visitors interact with your site and where there may be opportunities for improvement.

Key Metrics to Monitor

  • Organic Search Traffic: The number of visitors coming to your site from search engines. An increase in organic search traffic indicates that your SEO efforts are paying off.
  • Engagement Time: The total time a user is engaged with each page. A low engagement time may indicate that your site content or user experience needs improvement.
  • Page Views: This shows the visitor views for each page on your website. Improving pages with low traffic can directly impact your business’s bottom line.

Social Media Insights

Most social media platforms offer analytics tools that provide insights into your performance. Use these tools to track metrics like engagement, reach, and follower growth. Analyse this data to understand what types of content resonate with your audience and adjust your strategy accordingly.


Intermediate strategies for optimising your online presence can significantly enhance your visibility and attract more local clients. By improving your website’s functionality, leveraging advanced social media strategies, focusing on local SEO, and utilising analytics, you can build a more robust online presence.

Implement these strategies to take your business to the next level and continue growing your client base. If you need any assistance with these intermediate strategies, our team is here to support you in achieving your goals. Contact us here to get in touch.

About Brendan

Brendan Hones is a digital marketing consultant and website designer and developer at SB Web Designs. He loves helping business owners take control of and improve their online presence to help their business grow. He is passionate about SEO and helping others to learn more through WordPress training.

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