Brendan

13 Top Lead Magnet Ideas

Every business owner wants to see an increase in sales. But in order to do this, you need to have more customers. One of the most effective ways to turn casual visitors to your website into customers (referred to as conversions) is through lead magnets. Lead magnets come in many different forms and formats. Generally…

What Are The Benefits Of Outsourcing?

Outsourcing – the act of paying someone outside of your business for doing work for your business – is a trend that continues to grow. There are many reasons why Australian small businesses turn to outsourcing to provide services. In this article, we provide an overview of some of the benefits and reasons why businesses…

34 Ways To Build Your Email List

There is no doubt about it… If you are looking for a low-cost way to reach existing customers and potential new ones with a marketing message, email is a great option. Not only is email marketing an affordable way to spread the word about your brand, product or service, it delivers high impact results. But…

12 Top Blog Post Ideas

As a website owner, you should know the importance of good quality content. You probably already have a number of great blog posts on your website. With all the other chores associated with keeping your website operating, writing a new blog post may not be a high priority. What you need to remember is that…

On-Page SEO Checklist

So you have got a business website, or are just about to launch one. Good work! But a website without traffic is basically useless. There are a number of ways to get traffic to your website, including: Word of mouth Linked to from other websites and social media Advertising Search engines There are separate…

How To Schedule A Post In WordPress

Like many things, scheduling posts in WordPress is quite easy, once you know how. Below I will outline the steps you need to take, plus run through some plugins that can help you with this task. However, before we get to that, you may be wondering why you might want or need to schedule posts…

Getting Online – How To Create and Maintain Your Own Website

Over the last few years, we have talked to hundreds of small business owners about the challenges that they face with promoting their business online. One of the major pain points for many business owners is that they just don’t know where to start. So I wanted to talk about that issue here, as well…

[Video Tutorial] Google Mobile-Friendly Test

A change to how Google ranks your site now includes whether or not your website is mobile responsive. So if your site is not mobile responsive, Google can penalise your site in search results. A couple of quick ways to check whether your website is mobile-responsive: simply resize your window. If it does not automatically resize…

[Video Tutorial] Backlink Profiles – Majestic SEO

There are 2 primary types of links – Internal Links These are links within your site and help with the navigation around your site. This will lead to a better user experience, and this will be noticed by Google and can help with your rankings in the search engines. It’s good practice to display links…

[Video Tutorial] Keywords and On-Page SEO

We have already run through the use of the Google Keyword Planner in a previous video tutorial. So once you have decided what keywords you should be targeting, you need to know what to do with them. It is good practice to place keywords in the page title, headings (H1, H2, etc), alt text of images, Meta…