Website Maintenance – Should I Manage My Own Website?

So you have a business website. It is your online presence that showcases your business to the world… and now that it is accessible to everyone on the internet, what do you do now? You can’t just leave it alone and hope it will forever bring you customers and sales of the products you are…

10 Principles of Effective Website Design

Business websites are so much more than just a place for online customers to locate your product or service. This is why the average web designer puts in many more hours than you may think to create the absolute best possible website for every client. However, what may look great on a computer or smartphone…

How To Register a Domain Name and Set Up Hosting

Whether you are going to build your own website, or you are getting a professional to design and develop it for you, there are a couple of basic things that need to be completed before the website development work can begin. These include: Domain name registration, and Setting up website hosting. Here we provide a…

Managing An Outsourcer – Tools Checklist

Outsourcing is the act of using a third-party to take care of a specific part of your business operation. The need to outsource can come from the company not being able to do the task with in-house staffing. Other times outsourcing is in response to a short-term tasking that would be easier to just delegate…

8 Ways To Get Backlinks For Business Websites

The main goal of search engine optimisation techniques is to increase organic search traffic to your website. One of the oldest and most reliable ways to do this is through backlinking. This type of link building is where you increase links back to your website from other online sources. Google uses backlinks as a ranking…

13 Top Lead Magnet Ideas

Every business owner wants to see an increase in sales. But in order to do this, you need to have more customers. One of the most effective ways to turn casual visitors to your website into customers (referred to as conversions) is through lead magnets. Lead magnets come in many different forms and formats. Generally…

What Are The Benefits Of Outsourcing?

Outsourcing – the act of paying someone outside of your business for doing work for your business – is a trend that continues to grow. There are many reasons why Australian small businesses turn to outsourcing to provide services. In this article, we provide an overview of some of the benefits and reasons why businesses…

34 Ways To Build Your Email List

There is no doubt about it… If you are looking for a low-cost way to reach existing customers and potential new ones with a marketing message, email is a great option. Not only is email marketing an affordable way to spread the word about your brand, product or service, it delivers high impact results. But…

12 Top Blog Post Ideas

As a website owner, you should know the importance of good quality content. You probably already have a number of great blog posts on your website. With all the other chores associated with keeping your website operating, writing a new blog post may not be a high priority. What you need to remember is that…

On-Page SEO Checklist

So you have got a business website, or are just about to launch one. Good work! But a website without traffic is basically useless. There are a number of ways to get traffic to your website, including: Word of mouth Linked to from other websites and social media Advertising Search engines There are separate strategies…