Local SEO & Digital Marketing

How Do You Rank Better In The Search Engines?

Well, across the major search engines, there are a number of criteria that each search engine looks for. These criteria include (but are not limited to):

• Relevance to the search term
• Website reputation
• Amount of high-quality content and information
• Functional page design (including mobile responsive design, and having content easily accessible… eg. up-front and centre)
• Website speed
• Well maintained website
• Business Expertise, Authority, and Trustworthiness in the field and location of the business
• Amount and quality of backlinks and citations.

By keeping these points in mind and including these criteria in your website design, your website is going to provide a better user experience. This provides you with a better chance to rank highly for relevant search terms, giving you more exposure to potential clients and customers to find your business.

In previous posts, we have talked about many of these points. However, there is another way that you can get your business ranking highly in Google and can work very well when working in conjunction with a quality website. And that is to have a well-set-up and optimised Google Business Profile.

About Google Business Profiles

Have you ever wondered how you can get your business on Google for free? Google Business Profiles (formerly Google My Business pages) have been around for a while now and can help your customers find you more easily. All you have to do is claim/create and verify your listing, update the contents with your business details, and you are good to go.

As Google is often the most accessed search engine, a Google Business Profile can make a huge difference to the success of your SEO efforts. Your Google Business Profile page lets you give your customers the information they are looking for at their fingertips – everything from your correct opening hours and a phone number they can call you on, photos, reviews, the ability to click through to your website, and driving directions to your location.

There are so many things you can do with a Google Business Profile, with one of the best being customer reviews. By encouraging your customers to leave reviews on your listing, you are optimising your organic SEO rankings for your business, since you're improving your reputation, trustworthiness, and authority in your industry and location. Reviews also help a listing stand out to other potential customers – those searching for your products or services are likely to be encouraged by previous reviews. Of course, many positive reviews will give you the best chance of success over negative reviews.

Local SEO can help to improve your rankings, by optimising your website as well as your Google Business Profile, improving your ability to be found online and to stand out from your competitors.

Improve Rankings With Local SEO

As mentioned previously, optimising your website with local SEO in mind can help target specific search results that your potential customers might be searching for.

By developing your web content to include your location, and by building your reputation and authority in your local area and industry, it gives you the best chance to rank well for the search terms that are important to you.

But remember, it is important that your business information is consistent everywhere on the internet to ensure higher search rankings. This includes references about your business on your own website, as well as on other sites such as your Google Business Profile and any other local business listing sites including Yellow Pages, Local Search, True Local, Yelp, etc, etc.

If You Need Extra Help With Your Local SEO…

We offer a wide range of local SEO services to help you get the most out of your small business online presence, including claiming/designing your Google Business Profile, local search SEO, and website design and development. We’ve seen the benefits firsthand that local businesses have gained by incorporating local SEO into their online marketing, so we know that you’ll find it beneficial as well.

So feel free to contact us for more information about the local SEO services that we offer.