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Beginner’s Guide to Showcasing Your Work to Attract Local Clients

Showcasing Work  Attract Local Clients

These days, showcasing your work is a must if you want to attract local clients. A well-presented portfolio can significantly enhance your visibility, build trust with potential clients, and drive more business your way.

This beginner’s guide will walk you through simple steps to showcase your work and attract more local clients.

Setting Up an Online Portfolio

Choosing a Platform

The first step in showcasing your work is to set up an online portfolio. If you use a popular platform like WordPress, Wix, or Squarespace, it’s pretty easy to create a professional-looking portfolio on your existing website. These platforms offer customisable templates that can be tailored to your brand.

When setting up your portfolio, focus on simplicity and ease of navigation. Your portfolio should be visually appealing and easy for potential clients to browse through. Make sure to include your contact information and a brief introduction about your business.

Showcasing Your Best Work

Select high-quality images and examples of your best work to feature in your portfolio. Choose projects that highlight your skills and the range of services you offer. Accompany each example with clear and engaging descriptions that provide context and detail the work involved.

For example, if you’re a landscaper, showcase before-and-after photos of your projects, and describe the transformation process. This not only demonstrates your expertise but also helps potential clients envision what you can do for them. And, it’s good for SEO.

Utilising Social Media

Choosing the Right Platforms

Social media is a powerful tool for reaching local clients. However, it’s important to choose the right platforms where your target audience is most active. For most tradies, platforms like Facebook, Instagram, and LinkedIn are effective.

Sharing Your Work

Regularly post images and descriptions of your completed projects on your social media profiles. Engage with your audience by responding to comments and messages. This interaction helps build relationships and shows potential clients that you are approachable and responsive.

For example, share a post about a recent project with a brief description of the work done, and invite your followers to ask questions or share their thoughts. This not only showcases your work but also encourages engagement.

Engaging with the Local Community

Participating in Local Events

Engaging with your local community is another effective way to showcase your work. Attend and participate in local events such as fairs, trade shows, and community gatherings. These events provide opportunities to meet potential clients and network with other local businesses.

Look for events relevant to your industry or where your target audience is likely to be. For example, a home improvement expo would be a great place for a contractor to showcase their services.

Collaborating with Local Businesses

Partnering with other local businesses can also help you reach more clients. Collaborate on projects or co-host events to cross-promote your services. For instance, a painter could partner with a local home decor store for a joint promotion or workshop.

Collaborative efforts not only expand your reach but also build your reputation within the community as a trusted and engaged business.

Collecting and Displaying Testimonials

Asking for Testimonials

Client testimonials are powerful tools for building trust and credibility. After completing a project, ask satisfied clients for a testimonial. Explain how their feedback will help other potential clients make informed decisions.

Make it easy for clients to provide testimonials by offering multiple formats, such as written reviews, video testimonials, or social media shoutouts.

Showcasing Testimonials

Display testimonials prominently on your website and social media profiles. Create a dedicated testimonials page on your website and feature quotes or short reviews on your homepage and service pages. On social media, share testimonials as posts or stories.

Incorporate testimonials into your marketing materials, such as brochures and flyers, to provide social proof and build trust with potential clients.


Showcasing your work locally is an important step in attracting more clients and growing your business. By setting up an online portfolio, utilising social media, engaging with your local community, and collecting and displaying testimonials, you can significantly enhance your visibility and credibility.

Start implementing these beginner strategies today to showcase your work and attract more local clients. If you need any assistance, our team is here to help you every step of the way! Contact us to get started today.

About Brendan

Brendan Hones is a digital marketing consultant and website designer and developer at SB Web Designs. He loves helping business owners take control of and improve their online presence to help their business grow. He is passionate about SEO and helping others to learn more through WordPress training.

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