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Simple Steps to Optimise Your Online Presence

steps to optimise online presence

These days, having a robust online presence is essential for any business, especially for tradies looking to attract more local clients. A well-optimised digital presence can significantly enhance your visibility, build trust with potential clients, and drive more business your way.

This beginner’s guide will walk you through simple steps to get started on optimising your online presence.

Establishing Your Online Presence

Create a Professional Website

The foundation of your online presence is a professional website. Your website is often the first point of contact potential clients have with your business, so it needs to make a great impression. Ensure your website is clean, easy to navigate, and includes all the essential information about your business.

Start by clearly outlining your services and showcasing examples of your work. High-quality images and detailed descriptions can help potential clients understand what you offer and the quality of your work. Make sure your contact information is easy to find, preferably on every page (eg. in the header and footer), and consider adding a contact form to make it easy for visitors to get in touch with you.

Setting Up Social Media Profiles

Choose the Right Platforms

Social media platforms are excellent tools for engaging with your community and attracting new clients. However, you need to choose the right platforms that align with your business and target audience.

For most tradies, platforms like Facebook, Instagram, LinkedIn, and even Twitter/X can be effective.

Complete Your Profiles

Once you’ve chosen your platforms, complete your profiles with consistent branding. Use your business name, logo, and a professional cover photo that represents your services. Ensure your contact details, business hours, and a link to your website are included in your profile information. This consistency helps build brand recognition and trust.

Claiming Your Google Business Profile

Step-by-Step Guide

A Google Business Profile (aka: Google My Business (GMB)) is a powerful tool for local SEO. Claiming and optimising your GMB listing can help boost your online presence so your business ranks better in local search results and on Google Maps.

Start by searching for your business on Google and clicking the “Claim this business” link if it appears. Follow the verification process, which sometimes involves receiving a postcard with a verification code to your business address.

If a Google Business Profile does not appear for your business when you search for it, you may have to create a new profile. Just follow the steps to create the new profile. Click here for more information.

Complete Your Profile

Fill out every section of your GMB profile. Ensure your business name, address, phone number, and website are accurate and consistent with your website. It’s a good idea to add high-quality photos of your work, team, and business premises to make your profile more attractive to potential clients.

Basic SEO Practices

Keyword Research

SEO, or Search Engine Optimisation, is critical to improve your website’s visibility in search engines. Start by identifying relevant keywords for your business. Think about what potential clients might search for when looking for your services. For example, if you’re a plumber in Sydney, relevant keywords might include “Sydney plumber” or “plumbing services in Sydney.”

On-Page SEO

Incorporate these keywords naturally into your website content, including headings, paragraphs, and image descriptions. Additionally, optimise your title tags and meta descriptions with these keywords. These are the snippets that appear in search results and can significantly impact your click-through rate.

Ensuring NAP Consistency

NAP stands for Name, Address, and Phone number. Consistency in your NAP across your website and all online listings is important for local SEO.

Ensure that your NAP is the same everywhere it appears, as inconsistencies can confuse search engines and negatively impact your rankings.

Collecting and Managing Online Reviews

Asking for Reviews

Online reviews are vital for building trust with potential clients and improving your local SEO. After completing a job, politely ask your clients to leave a review on your GMB listing or other review platforms. Providing a direct link to your review page can make it easier for clients to leave feedback.

Responding to Reviews

Take the time to respond to reviews, both positive and negative. Thank clients for their positive feedback and address any concerns raised in negative reviews professionally and promptly. This shows that you value client feedback and are committed to providing excellent service.


Optimising your online presence is critical in attracting more local clients and growing your business. By creating a professional website, setting up and completing social media profiles, claiming and optimising your Google Business Profile, implementing basic SEO practices, and actively managing online reviews, you can establish a strong online presence.

These simple steps are just the beginning. As you become more comfortable with these practices, you can explore more advanced strategies to continue enhancing your online visibility.

If you need any assistance, our team is here to help you every step of the way! Just get in touch and we can discuss the best way to optimise your online presence to rank better and get more leads.

About Brendan

Brendan Hones is a digital marketing consultant and website designer and developer at SB Web Designs. He loves helping business owners take control of and improve their online presence to help their business grow. He is passionate about SEO and helping others to learn more through WordPress training.

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