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7 Steps To Improve Your Small Business Website

improve your small business website

As a small business owner, it is so important to get people to your website. But you don’t just want anyone; you want the right people… people that are highly targeted, so you have the best chance of turning those leads into sales.

And it is just as important to have those targeted visitors that do come to your website do what you want them to do.

That is… take some action! That might be to pick up the phone and call you, find your address, book an appointment, or just to provide visitors with information about your business, products and services, you have to know what you want them to do, and make it easy for them.

You may have heard of the 3-second rule. If not, this is how long you have to tell a visitor to your site about what you do, the products and services that you provide, and convince them to stay on your site. If you don’t convey this information in 3 seconds, then they will click off your site and go somewhere else.

In today’s fast-paced world, this is all the time you have to make your mark, so having a website that can do this effectively is critical to your business success.

So with this in mind, and as promised, below are some great tips, tools, and strategies that, if implemented correctly, can have a huge difference in your rankings and conversions. So take the time to read through carefully, and get started on making some changes straight away to improve your small business website.

7 Ways to Improve Your Website Right Now!

(But Only If You Want to Attract, Engage & Convert Your Ideal Customer)

There is a lot to think about when you are designing and building a website for your business so that it attracts, engages, and converts leads effectively.

And sometimes it’s hard to know what to do and where to start.

So we have put together a list that, if you implement all the steps, can have a dramatic effect in getting the most out of your site:

1. Use keywords and keyword phrases

Keywords and keyword phrases are search terms that your customers type into Google to be able to find you!

Check out the Google Keyword Planner Tool here. Simply log in with your Gmail login, and search for keywords that relate to your industry and location. This tool will tell you the number of searches performed on these keywords, and the competition, in your niche. Use these keywords and search terms to build up content on your site.

2. SEO your website

On-page and off page SEO, or Search Engine Optimisation, covers a huge range of tactics and techniques. But some small changes are relatively easy to implement and can be very effective. Check out our 7 Simple Tips to Improve Your SEO guide below for some quick and easy changes you can make.

3. Ensure your website is mobile responsive

A recent study showed that 88% of people used a smartphone to search for local businesses (source) This is how more and more of your customers are searching for products and services online. So it’s imperative that your website displays well on a mobile phone.

Plus if your site is not mobile-friendly, Google will penalise you.

4. Easy to find contact details

Put your contact details on the home page and contact us page and always make sure this information is above the fold. Once again, make it easy for your customers to find the information they are after.

5. Have a simple clean layout

Use good quality images, and use easy-to-read fonts and colours on your website. We have all seen sites where the owner crams too much information onto a page, they use really small fonts forcing you to zoom in just to read it, colour combinations that make it hard to read, or images that overlap text or don’t compliment the content on the page. Make it visually attractive and uncluttered – think less is more.

6. Testimonials

Social proof is such a powerful tool. Use it to your advantage. Collect testimonials from happy clients and put them on your site. Provide proof to make it easy for people to know, like, and trust you.

7. Have a clear purpose and call-to-action on every page

Don’t just throw a lot of random information onto your website. Structure it so that it is clear what you want a visitor to do. Whether it is for them to call you, find your address, or to provide information (remember the 3-second rule?), make it easy and clear for visitors.

Example: Call us now to schedule your appointment!

Bonus Tip: Remember that your website is like the marketing Hub. All marketing activities you do will bring people back to your website.

Bonus Tip: Not only is it important to make sure that your website works effectively, but also ensure that your back-end processes like reception, answering machines, voicemail, and email responses are working and are followed up in a timely manner… otherwise it doesn’t matter how much you improve your website. If your back-end doesn’t work, then the entire process falls over.

These points are just the tip of the iceberg, so remember, if you need any help with these or anything else to do with your website, you just don’t know where to start, or would like some advice with your digital marketing plan, we are here to help. Contact us today for a no-obligation chat.

BONUS – 7 Simple Tips to Improve Your SEO

(And you don’t need to be a guru to do this)

SEO is a term thrown around a lot these days, and for good reason. You want to optimise your site so that it appears high up in the search engines (such as Google and Bing) so you get lots of targeted traffic to your site.

But there is a right way and a wrong way to go about it. And if you don’t get it right, you can be penalised and pushed way down the rankings in the search engines, or even worse, out of the search results altogether.

There are many different tactics that can be implemented, and knowing which ones to implement, and how to implement them, can make the difference between you ranking highly in search results, ahead of your competition.

Some of these SEO tactics include:

1. Keyword Research

Know what your keywords are and use them everywhere across your website. In the titles, headings, alt text of images and page URLs – but don’t overdo it!

2. Relevant Content

One of the most important parts of SEO is having relevant and unique content. Check each page for uniqueness. Is the information relevant to your customer? Also ensure your content is engaging, informative and easy to find.  

3. Link Building

Ensure there are links pointing from other sites to yours (inbound links), and also out from your site (outbound links). These outbound links can be achieved by referencing other websites, such as sharing a recommended business, a partnership, or association. More importantly have links coming back into your website, such as from online directories.

4. Easy Navigation

Make it easy for people to click through to the pages of the website to find what they need to find – ideally in no more than 3 clicks. Also, use sitemaps which tell search engines how to find all the information on your website. Your site must be easy to navigate, with menus and links allowing customers to easily move around your site.

5. Time On Page & Bounce Rate

Have a clear purpose for every page! Ask yourself what information my customer should expect to learn on this page – as mentioned before, if a visitor can’t work it out in 3 seconds, or if it’s not the right information, they’re likely to click straight off your site & ‘bounce’, moving onto another site and possibly not returning.

6. Fast Loading

Is your website slow to load and display pages and images? Speed up your website and the time it takes for a page to load by using tools that increase speed, optimise image size and use a local host provider. If visitors are left waiting for your site to load, they will go elsewhere. Your site must be fast to load.

7. Optimise Meta Titles & Descriptions

Meta Titles and Meta Descriptions summarise what the site is about so be sure to use your keywords in these fields. In addition, this is what Google often uses to display in search results.

Bonus Tip #1: Add an alt tag to your images. This tells search engines what the images actually are and improves SEO. This is also a good opportunity to put in another keyword to improve SEO.

Bonus Tip #2: Make sure that you post content regularly. No one wants to visit an old site with stale out-of-date information. If it does not appear that the site is ‘active’ this will also hurt your ability to rank.

SEO is best understood by applying natural ‘search behaviour’.

Think about how you use the Internet. You want to find what you want quickly and easily. So make sure your site does this also. Provide a good user experience, and the search engines will reward you for it.

Google monitors everything, so the better the user experience you provide for your visitors, the more they will reward you.

And remember, if you need a hand or any advice when it comes to your website, online strategy and SEO, we are here to help. So please don’t hesitate to contact us.

About Brendan

Brendan Hones is a digital marketing consultant and website designer and developer at SB Web Designs. He loves helping business owners take control of and improve their online presence to help their business grow. He is passionate about SEO and helping others to learn more through WordPress training.

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