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Why Blogging Is Important For Business

why blogging is important for business

Blogging has moved from random musings posted online to a valuable communication tool used by business websites. If your business is not blogging regularly, now is the time to start doing so.

There are many valid reasons why blogging is important for business and for having a blog section on your business site. There are also various reasons why you should be using this personal method of connecting with potential and existing customers.

In this article, we will go over some of the most important of these reasons and show you how blogging can play a role as part of your digital marketing strategy.

Reasons Why Blogging Is Important For Business

Helps To Drive Traffic To Your Website

With well-written and researched, relevant, and informative blog content that contains relevant short and long-tail keywords, this gives your post the best chance to rank better in the search engines. Search engines will analyse the article and the keywords it contains, rank it accordingly for different keywords, and if it ranks well, will start sending additional organic traffic to your pages.

Every post or page you publish can be another opportunity to rank in the search engines. This is another reason why it is important to post a blog regularly. With proper keyword research, you can produce more traffic.

Updates Your Audience About Your Business

Have a new product you are about to reveal? Want to offer a special discount? Plan on hosting a special event? Anything of news or interest to your customer base regarding your business is all good blog content. Plus, by writing about these things and posting them on your website, you keep your followers up-to-date on what’s happening with your business.

Builds Brand Awareness

Your brand name should stand out in your industry. One of the best ways to have this happen is through blogging. A regular blog increases your brand’s online presence, and this gives you multiple opportunities to sell more products. The more you blog, the more people become aware of your brand and what it stands for. Blogging gives your brand credibility.

Allows You To Provide Details About Your Products

Think of blog content as acting like someone on your sales floor. It explains to a customer what a product is and how it works. A new blog post can focus on the functions of a product and, with pictures, show the many features of the item being featured. You can use a blog to educate website visitors about what you sell and why they need your products.

Gives Your Customers A Way To Provide Feedback

The communication you have with your website visitors is mostly one-sided. However, with a blog, you can offer two-way communication. You do this by simply allowing users to fill out an online form or email questions, comment, or start up a conversation. The comments section of your blog also encourages interaction which is relationship building.

why is it important to post to a blog regularly

Lets You Build Trust With Your Audience

One of the most interesting things about blog content is how it can build trust. The more relatable and reliable you are with your blogging, the more you will attract followers. By offering accurate and current information, website visitors will not only turn to you for your blog posts, but they will come back frequently and bring others with them which increases your reach.

Permits You To Advertise With The Content

Data reveals that roughly 80-percent of companies that blog use it as a form of advertising. They do this by posting a series of articles on the items that they would have otherwise used traditional advertising mediums to promote. Customers also indicate a preference for this type of marketing instead of the usual “buy now” commonplace tactics.

Helps You Build Your Email Database

One of the most reliable marketing strategies is email. However, it is usually a challenge to get people to subscribe. The importance of blogging here is that regular visitors to your website who follow your posts will begin to trust you and your information. When they get to that point, they are more likely to sign up for more content in newsletters and other email activities.

Improves Your Website Internal Linking

One more reason why blogging is important for business is that it helps you with your website linking strategy. Internal linking is completely under your control, and you can use a new blog post to send traffic to other parts of your website related to the blog content. This also helps improve your SEO (search engine optimisation) page rankings.

Helps With Your Social Media

If one of your digital marketing goals is to increase your social media footprint, blogging is likely the easiest way to achieve that. Blog posts are simple to share through any social media channel and reveal information about your business to a different, and often new, audience. Plus, if others also share your content, it will help increase that reach.

Provides You With Long-Term Results

Blog content has a much longer shelf life than you may think. Although it will have the most impact shortly after it gets published, with the right keywords in place, search engines will still offer up blog pages in search results long after the post was originally published online. This means you will see new visitors checking out your website thanks to an old blog post.

It’s A Fun Way To Reach Your Customers

Probably one of the most interesting things about blogging is that you can be as casual as you want within the way you present the content. This allows you to converse in a friendly manner that makes your business come across as approachable. This creates a welcoming image and if you blog with humour, you may find yourself attracting more followers to check you out.

In Conclusion

Blogging is not the hardest thing to do with a website, provided you do it regularly. It serves many purposes that would otherwise be costly to employ in the marketing of your business. And when you consider that your competitors are very likely blogging already, shouldn’t you get the same kind of exposure by doing the same?

Many business owners don’t understand why blogging is important for business. It is a cost-effective way to promote your business and can have a long-lasting positive benefit to your promoting your business. Publishing new blog content regularly can help your business in many ways so the sooner you start to do it, the sooner you will see the results.

About Brendan

Brendan Hones is a digital marketing consultant and website designer and developer at SB Web Designs. He loves helping business owners take control of and improve their online presence to help their business grow. He is passionate about SEO and helping others to learn more through WordPress training.

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