Once you own a website, you have to take care of it. You can’t just launch it and then let it sit on the internet forever without some attention. The importance of website maintenance is an often overlooked aspect of owning a website.
Many website owners think that once the website is launched, that is all that is required. But without regular maintenance, your flash, new website can start to cause you more problems than you might imagine.
Here we look at why website maintenance is important and some of the best options to keep your website maintained.
Why Do You Need To Have Your WordPress Website Maintained?
Sure, a new website can do wonders for your business or service in reaching new customers and clients, but after a while, that new website gets a bit old and needs some attention. And just like anything else, to keep it operating smoothly and without issue, you have to give your website a tune-up here and there.
There are a few key components that come into play with regular website maintenance. These include:
To Keep Your Website Secure
This is probably the most important reason why you should have your website maintained regularly. If your website runs on a Content Management System (CMS) like WordPress or Drupal, you must keep it up to date to minimise security risks. Updates are released frequently and contain software patches and security updates.
By not keeping your website as up-to-date as possible, you run the risk of creating a weak spot for hackers to attack. Any website security breach can result in downtime, loss of sales, or damage to your reputation. Website maintenance can prevent this from occurring by keeping your site secure.
To Ensure it is Working Properly
Your website serves as the virtual face of your business, often forming the first impression potential customers have of your brand. Inaccurate or outdated information, broken links, slow loading times, website downtime, page loading issues, and design glitches can deter visitors and erode trust.
Beyond aesthetics, functionality issues can negatively impact user experience, hinder online transactions, and harm your search engine rankings. In a highly competitive online marketplace, where user attention spans are short, maintaining your website’s proper functionality is not just a best practice but a fundamental necessity to ensure it continues to serve as an effective tool for engaging your audience and driving your business forward.
To Increase Traffic
Website maintenance can help with Search Engine rankings. When your website ranks better, it receives more traffic. But this doesn’t happen all by itself. Your website needs regular updates and maintenance to earn a better ranking.
This includes keyword research, creating relevant content that adds value to its readers, and adding new content regularly. It also means fixing problems on your website like broken links, the removal of duplicate content, updating contact details, keeping your website clean from malware, improving website page loading speed, etc.
To Improve UX
The user experience (UX) on your website can have a significant effect on how long a visitor stays on your site and whether they will come back again. If the website is clunky or has navigation that is hard to get around, some users will just navigate to another site to find the information they are after, never to be seen again. The same applies if the site looks old and as if it has never been updated in a long time.
Your website is a tool to engage with your customers and is the 1st impression many people will have of your business, so it’s critical that users have a good experience.
Other Benefits of Website Maintenance
Several other benefits come from regularly maintaining your website. They include:
It Builds Trust
A website that loads fast, has no issues, looks professional, and has all the right kind of information visitors are looking for builds trust in your brand. When your website visitors trust your brand, they are more likely to return and support your business.
It Improves Your SEO
A well-functioning website is the foundation of a Search Engine Optimisation (SEO) strategy. Page speed and providing a good user experience are metrics Google uses in website ranking.
It Gives You A Competitive Edge
By having a system that includes regular website maintenance, you are more likely to be able to identify and fix any issues more quickly than websites that are not maintained. This means that your website will have an advantage over your competitors that do not utilise regular maintenance.
Why WordPress Website Maintenance Is Not A DIY Option
Sure, there are many aspects of a website you may be able to handle on your own. However, there are website tasks that are best left to the professionals. Updates may sound simple enough, but it is also easy for things to go wrong which could result in your website not displaying correctly, or worse still, not at all. This could mean you have to pay someone high fees to urgently get your website back up and running properly.
Time and Resource Commitment
Effective WordPress maintenance demands a substantial investment of time. Routine tasks such as plugin updates, security checks, and content management can quickly add up. Business owners who choose to handle these responsibilities themselves often find that what initially seemed like a manageable commitment can escalate into a significant drain on their valuable time.
Small business owners must consider the opportunity costs associated with DIY maintenance. Time spent on website upkeep could otherwise be allocated to core business activities such as product/business development, customer engagement, or marketing. Neglecting these vital areas of business growth may outweigh any perceived savings from handling maintenance internally.
Professionals in web development and design possess the expertise to optimise time and resources efficiently. They streamline the maintenance process, leveraging their knowledge to identify and prioritise tasks that have the most significant impact. This strategic approach not only saves time but ensures that resources are allocated to activities that directly benefit the business’s online presence.
Regular maintenance comes with its share of costs, including plugin licenses, security tools, and potential emergency fixes. However, these expenses pale in comparison to the potential financial fallout of neglecting maintenance. A compromised website, lost revenue due to downtime, or the cost of recovering from a security breach can far exceed the price of routine upkeep.
Investing in experts, such as website designers and developers may seem like an upfront expense, but it often proves to be highly cost-effective in the long run. These professionals not only prevent costly issues but also optimise the website’s performance, potentially leading to increased traffic, conversions, and revenue.
Expertise and Specialised Knowledge
Efficient maintenance demands specialised skills and knowledge. From understanding the intricacies of WordPress updates to tackling complex security configurations, professionals in this field possess the expertise needed to execute these tasks effectively and accurately.
The digital landscape is in a constant state of evolution, with web technologies, security threats, and search engine algorithms perpetually changing. Experts stay updated with these shifts, ensuring that your website remains current and compliant with industry standards, which is essential for long-term success.
Beyond routine tasks, experts can provide strategic guidance that extends well beyond day-to-day maintenance. Their insights into website design, user experience, and optimisation can help businesses align their online presence with broader marketing and growth objectives, maximising the value of their web investment. This strategic partnership often proves invaluable in achieving online success.
In the long run, it’s just a lot easier to just pay someone – a website professional – to keep your site maintained instead of coming in when you need something fixed. When you attempt to work on tasks that are a bit out of your area of expertise, you risk causing further damage. It is always best to leave website maintenance to a professional.
A website is not something you just launch and set and forget. It requires regular attention. That attention ranges from regular security and software updates to adding new content, repairing broken links, removing outdated content, tweaking SEO, and so much more.
Being a busy business owner, often the last thing you need is to add the additional responsibilities of website maintenance to your daily tasks. The importance of website maintenance is often misunderstood by business owners. So leave it to a professional who will keep your website running smoothly and effectively.