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How To Ask For A Testimonial From A Client

how to ask for a testimonial from a client

Testimonials are often worth their weight in gold. Good ones, even honest ones that may not be perfect, all help to build brand awareness. They also contribute to increases in sales.

Testimonials are proof provided by customers that your business is doing what it should and deserves recognition for that. In other words, a testimonial is much like an endorsement from a satisfied client. They work like referrals and recommendations, but they do not come automatically.

If you are wondering how to ask for a testimonial from a client, in this article we will review the best approach when asking for testimonials.

Tips On How To Ask For A Testimonial From A Client

Here are some tips and things to consider when asking for a testimonial from a client:

Timing Is Key

When you ask for a testimonial will depend largely on the type of business you operate. For example, if your service is conducted in a face-to-face manner, you can easily introduce the subject at that time. However, if you have a retail business, a good time to request a testimonial may be two to four weeks after the customer has made a purchase. This gives the customer time to become familiar with their purchase and your service should still be fresh in their minds.

Conversely, if your business is project-based such as a contractor or any other type of tradesperson, the best time to request a testimonial would be upon completion of the project.

Each circumstance is different simply because the timing has to fit with how long it takes for the customer to understand the value of the product or service you provided. Essentially, it’s best to ask for a testimonial in the sweet spot for your particular product or service – not too soon or too long after the sale – to give you the best chance to receive a good testimonial that can help your business.

How To Request A Testimonial

Not only is timing critical, but the way you ask for a testimonial will impact your success. Again, this depends entirely on the type of business you operate and the way the services are delivered to your customers.

In some cases, asking for a testimonial face-to-face is acceptable. This can work for tradespersons and some retail outlets. However, eCommerce stores and other online businesses would be more successful using an automated email system.

What Format Is Best For Testimonials?

You can be flexible on how you will accept testimonials. You can request that they be sent directly to your business email address. You may prefer to send a short survey to the customer to fill out. For some of your clients, sending a video may be more to their liking.

Whatever format you request, do not forget social media. These platforms all contain ways for customers to leave feedback. These include Facebook, Google, Instagram, TripAdvisor, and Yelp.

Should You Provide A Sample Testimonial For Inspiration?

This is not a bad idea simply because writing testimonials may not be a skill that the customer has. It may be beneficial to provide actual testimonials on products or services others have left for your business that matches what the customer also used. Don’t forget to check the best testimonials of your competitors and use some of the ideas in these to create a template to share with your customers to use for their testimonials.

Although you don’t want customers to copy other testimonials, providing them with some inspiration and ideas on what they can share about your business can help you to receive favourable comments.

Where Should You Display A Customer Testimonial?

Now that you know how to request a testimonial, what will you do with the ones you receive? The best place to share them is often on the homepage or testimonials page on your website as well as on your social media pages. You may wish to publish particularly good reviews in your online and hardcopy marketing material and use them in future marketing campaigns.

When publishing testimonials, it can appear more trustworthy and relatable when you include more information about the person leaving the comments. Include things like name, position, photo, date, location, as well as the comments themselves. However, make sure that you have the customer’s permission to publicly share their details.

Remember, a customer testimonial is feedback written by a customer and outlines their experience with you, your business, or your product, so it’s important to display it to give future customers confidence in your products and services.

Can You Use Incentives To Encourage Testimonials?

This is a common practice. The method often shows up in an automated email system where if a customer does not respond to your testimonial request after a predetermined time, then an offer is sent to that person. The offer is typically something like a discount code that can be applied to a future purchase or a gift or some other thing of value. However, to claim the incentive, the customer has to send in a testimonial.

This method can be very successful, but some people have concerns regarding incentivised testimonials. If customers find out that a business’s testimonials are incentivised, they may deem them not as genuine as non-incentivised and as a result, the trust in this business may suffer.

A Point About Wording

One of the most important factors related to the success of requesting a testimonial is how the request is worded. You do not want to sound pushy, nor do you want to come off as needy or desperate. Essentially, the goal is to have the customer share their thoughts on your product or service, which builds confidence and trust in others looking at your business for the same things.

Asking for honest feedback on how the experience was for the customer is the best way to approach this.

In Conclusion

Testimonials have value. Not every customer will automatically leave feedback as it is not a requirement. However, if you are trying to build your brand and increase revenue, testimonials will help you with both.

There is a time and way to approach the subject with your customers. Timing is important as is the way you ask for feedback. You can leave receiving testimonials to chance, but if you want more testimonials to display and build confidence in prospective customers, then taking an active approach to receiving testimonials can be worth the effort.

With testimonials, you can promote your business to others which, in turn, helps to increase your sales.

About Brendan

Brendan Hones is a digital marketing consultant and website designer and developer at SB Web Designs. He loves helping business owners take control of and improve their online presence to help their business grow. He is passionate about SEO and helping others to learn more through WordPress training.

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