It is vital to perform regular website maintenance on your WordPress site. By doing so, you keep your website healthy and running smoothly. The downside to taking care of your website yourself is that it takes a lot of time as the countless maintenance tasks required need attention and that is time-consuming.
Fortunately, there are WordPress website maintenance services experts available to save you from having to do the work yourself. This saves you time, worry, and hassle so you can make better use of your time in other areas of your business.
In this article, we will explain what WordPress website maintenance is all about and why it is so important.
WordPress Website Maintenance – What Is It?
The numerous tasks that are needed to keep your website operating efficiently are all a part of website maintenance. This includes regular and periodic tasks that enable you to monitor security, uptime, backups, and performance, as well as improve the functionality, keep its content up-to-date, and ensure updates are installed and function correctly.
There are daily, weekly, and monthly tasks that vary depending on your website. This includes.
Backing Up Your WordPress Website
It’s best to have multiple backups of your website which includes remote storage. This means storing the backups at a separate location from your website itself. In the unfortunate circumstance that your website is affected in some way (eg. a software or content update did not complete properly, or your site was hacked), you always have a clean backup that you can easily restore your site from.
Unfortunately, hackers are always attempting to hack into websites. They can try logging in using random username and password attempts (either entering the logins manually or by using systems to automatically try different login combinations many times) or they try to exploit vulnerabilities in the software that you are using.
This can happen without you knowing, which is why it is important to run security scans and monitor your website constantly for security-related issues and breaches.
Regular WordPress Core Updates
As WordPress continues to be updated to address various bugs and security issues, and to release new features, the latest version of WordPress should always be what your website is built upon to keep it safe and secure.
Updating Themes and Plugins
Just like WordPress keeps getting updated, so do the themes and plugins. These updates ensure that all parts of your website run correctly. It is wise to keep all themes and plugins used as up-to-date as possible.
At the core of your website is the WordPress database. It can become clogged with extra data that is not needed, and by optimising the database regularly, it can help to ensure your website runs smoothly.
A website is not meant to be static. It is designed to be updated when required. You always want to provide a good user experience to visitors and potential clients, which means displaying accurate information on your website.
If your business hours, contact details, product or staff information, or services change, then this needs to be reflected as soon as possible. Or if there is some news that you want to use to promote your business, you may want to share it on your website.
There are many reasons why you might want to update your website, so being able to do so quickly and easily is important.
Why WordPress Maintenance Plans Are A Good Idea
Of course, if you have the time, expertise, and desire, you can look after your own website. However, website maintenance packages exist so that small business owners can outsource this task, so they don’t have to worry and can focus on other things.
Here is a look at some of the main reasons why you may want to consider using a WordPress website maintenance service:
Hackers Lurk Everywhere
Since WordPress is the most popular content management system on the planet, this makes it a target. With about 40% of all websites using WordPress, it is no wonder that hackers like to attack them.
Since WordPress is constantly updating its platform to address hacking and malware concerns, it is a safe platform to use. When a threat is detected, WordPress releases a new version as soon as possible.
With a WordPress maintenance plan in place, your website will receive not only regular WordPress core updates but also plugin and theme updates to keep your website up-to-date and safe from intruders.
Back-Ups Prevent Data Loss
As mentioned above, when a website is not updated, it can become vulnerable to malware and other vulnerabilities. If vulnerabilities are exploited, this can result in loss of data, can take your website offline, or your website can be hacked causing damage to your brand and reputation.
Other circumstances can impact your website including server errors, power outages, hardware or software issues, or operator errors. These can create conditions that may result in website downtime or the loss of some or all of your website data.
Rebuilding your website from scratch is not only frustrating but is a very time-consuming and costly exercise.
However, with a proper WordPress maintenance package, your site will receive regular offsite backups along with uptime monitoring and 24/7 security monitoring.
Improves The User Experience
A fast-loading website is a lot like quick service at a drive-through restaurant. Some visitors are not going to wait long for a page to load and will just leave that website. With short attention spans, a fast website means users can find what they want quickly and that keeps them using your site.
With users having a good experience navigating your website, it can help with your search rankings, and that can positively impact impressions and sales that come from your website.
By utilising WordPress website maintenance best practices, your website won’t be turning potential customers away because of slow load speeds.
The True Cost Of Not Maintaining Your Website
You may think that you are saving money by not using WordPress website maintenance services. However, if your website is left unmaintained it will become outdated with WordPress core, themes, and plugin files that are less secure than on a site that has been kept up to date. This could result in potential security threats, data loss, and lost sales from visitors not sticking around for slow pages to load or the website not displaying or performing as they think it should. Remember… your competition is only a click away!
When you have a WordPress maintenance plan in place, you have an expert constantly monitoring your website so that it works as it should for your business 24/7. This investment in preventative maintenance and having someone who you can contact for specific advice is well worth the expense.
Other WordPress Website Maintenance Considerations
Here are some other considerations to keep in mind when thinking of whether a website maintenance package is for you:
Who Will Provide the Support
Are you or a family member happy to take on the responsibility of maintaining your business website? This means spending time regularly keeping up with the latest developments in the website space, as well as actually performing the work on the website. Or would you prefer to pass those chores onto a website maintenance service?
Do you require access to an experienced WordPress developer frequently, or just when something goes awry and you need a hand? Experts in the industry are across the latest developments and trends, so are a great resource to have on hand if you have any questions.
Would you rather have access to a local website maintenance service or work with someone in a foreign country in another time zone speaking another language that you could possibly never even meet or call?
Level of Support
Do you require unlimited support, or are you happy with a restricted service based on either the number of fixes or an hourly limit? Do you want to be able to call them to discuss issues or would you be happy using a ticketing or chat system?
Are you in need of support on a 24/7 basis or just during normal business hours?
Can you afford to hire a new contractor to handle a website issue, or would it be cheaper to pay for a website maintenance package?
If you need an expert quickly but are not on an existing WordPress website maintenance plan, it may take a long time to find the right person to help, negotiate and sign them up, get them up to speed with the problem, and hand over access. Can you really trust this person (whom you have probably never talked to before or met)? It will then take them some time to schedule the work and familiarise themselves with your website. And then they can fix the problem. They may charge a premium to expedite the work as they know you don’t have much choice.
All this can be alleviated by building a relationship with a local WordPress expert and by being on a website maintenance plan.
These are all important factors that will assist you in determining what to look for when considering website maintenance.
Unfortunately, many business owners take their website for granted and think that it is a set-and-forget part of their business. While this can be the case for some business owners, with the increased potential of your website being hacked, as well as increased complexity, competition, and demands by search engines, it is more important than ever to have an expert on your side so you can use their expertise to help.
We have all heard the horror stories of business owners engaging with website developers and the service they receive is below their expectations. It takes a certain type of service provider to keep your website running well, and our primary goal is to treat every client with respect and provide the best WordPress website maintenance service possible.
For more information on our WordPress maintenance plans, contact us to discuss your needs.