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Small Business Website Maintenance Tasks

small business website maintenance

Not all types of websites are the same. The size and type of the website will determine how much maintenance and updating is required. For example, websites for small businesses are very different and generally have fewer maintenance tasks than websites used for bigger corporate entities. Therefore, small business website maintenance differs from that of larger sites.

Small Business Website Maintenance Tasks

What is website maintenance for small business websites? Well, it is generally a lot less complicated than that of big business websites, but it is just as important. There are basically five essential tasks that make up the basic maintenance schedule for a small business website.

Large corporate websites also have to conduct the following tasks, but their list includes many other tasks (as described later in this article).

Regardless of whether your business has a small or large website, the essential tasks that you need to conduct include the following:

Website Backups

Of all the small business website maintenance tasks, this is probably the most important one. The purpose of having a complete backup of all your entire website makes restoration much easier should your website go down, get hacked, or corrupted.

The backup should include everything that makes up the website such as core software, themes, plugins, content, and images. The backup should also be stored somewhere separately to your hosting to keep it secure.

Run A Security Scan

Websites built with WordPress contain many different pieces of software, including WordPress core, themes and plugins. All of these can become targets to hackers trying to access your website.

Fortunately, regular security patches are distributed as part of software updates. These updates plug any existing security vulnerabilities and keep your website safe. You should run security scans regularly to ensure that there are no security breaches of your site and to notify you of any vulnerable software.

Update The Website Software

As mentioned above, website software also gets updated from time to time. This is for security reasons, as well as to release new features, or improve the code and speed at which your website runs. To keep your site functioning properly for all users, it is important to keep your software up-to-date.

When you do not perform regular software updates, your website may become vulnerable to hackers or not operate as efficiently as it should. By making software updates part of a monthly website maintenance schedule, you minimise the chance of having issues with your website.

Update Website Content

Another important website updates and maintenance task is updating content. For example, there may be some outdated contact details on the website, or service pages or blog posts that require editing so that the information they contain is accurate. It is also a good idea to look over all of your content to confirm that there are no duplications or redundancies as these can harm your SEO.

By conducting a content audit regularly, you can keep your website fresh and informative rather than inaccurate and out of date.

Test Your Website

It is also a good idea to thoroughly test the user experience of your website. Since you are likely familiar with all aspects of the website, it is good to have an outsider look over the website wish a fresh set of eyes and do this for you. They can go through your website as a new visitor would and identify things that need correcting or changing to make the website easier to use. They should also check all the contact forms and ecommerce functionality.

Large Website Additional Maintenance Tasks

what is website maintenance

Websites for bigger businesses may include the following tasks:

A Lot More Content

Websites for big business require a higher volume of content production. This means new pages and blog posts that are published frequently.

Multiple Locations

A business with several office locations will require a website that contains landing pages for each local office or location. The details of those landing pages may require constant updating to correctly reflect the location it represents.

eCommerce Functionality

An ecommerce store adds a lot of extra complexity compared to the average small business website. This extra complexity includes product pages with inventory information, images, product descriptions, and pricing that may need to be updated regularly.

Social Media Content

Big business operators often put a lot of effort into reaching their audience via their social media platforms as well. This requires the creation of constant content that is posted and monitored.

Messaging

Customer comments and messages are an ongoing task for big businesses. To keep building trust and loyalty with those customers, the comments and messages they generate must be monitored and responded to in a timely manner.

Site Complexity

A website for a big business has far more functionality than a small business website. This requires more attention, additional planning, and an increase in testing each time an update occurs.

How Long Does Website Maintenance Take?

The amount of time that website maintenance takes depends on how big the website is and what tasks are involved. Sometimes it will be quicker because there are fewer updates. Other times, there may be special requirements which require copying the website onto a staging server to test before rolling out the changes to the live site.

Just because your website does not need many content changes does not mean that you should not keep it up-to-date. If you don’t keep it regularly updated, software updates will build up. Some of these may be critical updates to fix vulnerabilities. If you complete a lot of updates all at once, you also run the risk of software incompatibilities which could result in your website going down for an extended period. Therefore, we always recommend keeping your website up-to-date at all times.

In Conclusion

So, as you can see, there are common tasks between small business website maintenance and that needed for large business websites. The maintenance tasks for smaller websites are typically less than that of larger websites, but that does not mean you should neglect website updates and maintenance for small business websites. The key here is to create a routine where website maintenance tasks are done regularly to keep your website functioning as it should and working for your business at all times.

If you are not confident with your small business website maintenance, don’t know what to do, or don’t have the interest or time, then we are here to help with this task. Please contact us for more information, or visit this page to see more about our website maintenance packages.

About Brendan

Brendan Hones is a digital marketing consultant and website designer and developer at SB Web Designs. He loves helping business owners take control of and improve their online presence to help their business grow. He is passionate about SEO and helping others to learn more through WordPress training.

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