There are literally 1000’s of different free digital marketing tools for small businesses that can help you do anything and everything, but having so many options available can make it difficult to know where to start. It is easy to waste a lot of time trying and testing different business tools to find one that does exactly what you need. With so many different tools being developed and released, there are probably some really great tools that you may not even be aware of that can really benefit your business.
As a business owner, you are really busy and have tons of responsibilities. You work long hours, manage your employees, deal with customers and also need to take care of your marketing. This is a lot to handle. The great news is that there are a lot of business tools that can help you manage and promote your business better.
From free digital marketing tools that let you see all your social media accounts in one place to business tools such as cloud file storage, chances are that there is a tool that helps you with exactly what you need.
Here are some that have been tried and tested, and have free options (some have paid plans as well).
Our pick of the Best Digital Marketing Tools for Small Businesses
Hootsuite (https://hootsuite.com/) is a business tool for social media management from one place.
Hootsuite is one of the best free digital marketing tools for small businesses. It is a social media management platform. It was created by Ryan Holmes in 2008, and now has over 10 million users in over 175 countries.
Hootsuite’s user interface looks like a dashboard and supports integrations with more than 35 social media platforms, including Twitter, Instagram, Google+, LinkedIn, YouTube, and Pinterest. This means you don’t have to log in to all your accounts on each different platform separately. Anyone on your team can quickly respond to comments and messages within the Hootsuite dashboard.
Hootsuite lets you track interaction history, so you can see all interactions with a prospect or a customer in one place. This allows you to see engagement with your contacts in context no matter when and how it happens.
You can also monitor social interaction based on geographical parameters in multiple languages. For example, you can see what people are saying about you in a certain neighbourhood or locality.
Hootsuite’s publishing platform allows you to schedule posts so that you can set it and forget it. Using Hootsuite’s targeting options, you can also show or not show posts based on the follower’s specific location.
The analytics part of Hootsuite lets you create social reports, tag and track messages, identify influencers among your visitors and subscribers, and track clicks, likes, views, and retweets.
Free Hootsuite account includes 3 social profiles, basic analytics, basic message scheduling, and access to basic apps.
Paid professional plans have a 30-day free trial, which is typical for digital marketing tools for small businesses. Hootsuite’s paid professional plans include up to 50 social profiles, enhances analytics, bulk message scheduling, and access to premium apps, which is really useful if you use other free digital marketing tools.
Unsplash and Pixabay
Unsplash is one of the business tools that offers a library of free high-resolution photos. You can download 10 new free photos every 10 days. There is no download limit for old photos. You can copy, modify and use photos for commercial purpose without having to ask for permission. You also don’t need to mention the photographer or Unsplash when using the photos.
If you need a photo, you don’t even have to register on the website, simply browse the photos, right-click on the photo you like, and the highest available quality of the photo will open in a new window or saved to your PC.
Pixabay offers over 590,000 high-quality photos under the same free license as Unsplash. You can use them in any way, shape, or form that you like. No attribution is required.
Canva and Picmonkey
Canva makes design easy for everyone. With Canva and other similar free digital marketing tools, you can create an unlimited number of designs for free for both print and web, including presentations, Facebook covers, posters, invitations, flyers, and so on.
Canva has over 8.5 million users from all over the world who have created over 60 million designs.
The platform has everything you may need to create great design work, including millions of images, photo filters, free shapes and icons, and hundreds of fonts.
The service has a free guide that teaches how to use the platform in just 23 seconds. You search for what you are looking for, drag and drop the elements that you need, publish them, and you are done!
Canva’s library contains both free and premium elements. It is easy to tell which elements are free because Canva shows it in the corner of every element’s thumbnail. Premium elements cost only $1 each. If you choose to go with a premium element, you can download and edit it an unlimited number of times within a 24-hour window.
If you have a free Canva account, your card will be charged for premium elements only after you accumulate at least $10 in payments. If you don’t accumulate $10 in payments, you will be charged 30 days after your first purchase.
Picmonkey works similarly to Canva.
PicMonkey is a free online photo editor.
The free basic version comes with core editing tools, basic touch-up features, effects, textures, frames, and overlays.
Paid version comes with 1-month free trial and costs USD$4.99 a month after that. It offers advanced touch-up tools, premium fonts, and 1,100 graphic overlays.
Google Analytics (https://www.google.com/analytics)is a web analytics service offered by Google. It is the most popular web analytics service on the Internet and one of the most popular business tools overall. It comes in two versions: free and paid.
The paid version is called Google Analytics Premium. It targets enterprise users. Its customers include Mercedes-Benz, AccuWeather, Intuit, Domino’s Pizza, Gilt, and others.
The paid version costs $150,000/year for support and services. The free option will be sufficient for the vast majority of small to medium-sized businesses. All you need to register for a free version is a free Gmail account. After registration, you need to install a tracking code. Your stats will start to appear in your Analytics account within 24 hours. Overall, Google Analytics is really easy and fast to install and operate.
Google Analytics allows you to see virtually everything and anything about your website. You can see the number of visitors and repeat visitors, the amount of time people spend on your website and its separate pages, bounce rates, geographical localities your visitors come from, languages, and much more.
You can also set up conversion tools and track goals, sales, and various lead generation activities. Google Analytics also provides a lot of advanced features such as custom visitor segmentation.
Dropbox (https://www.dropbox.com) is one of the more popular business tools that offer a cloud-based file storage service. When you install Dropbox, it creates a special folder on your PC. This folder synchronizes automatically with the cloud. Once you install Dropbox on several computers or devices, you will have access to that same folder from all of them. Files placed in the folder are also accessible through the Dropbox website and mobile apps.
Dropbox operates using a freemium model. Initially, you get a free account with 2GB of space. You can get up to 18GB of space for free when you refer your friends and family. You will get 500Mb of extra space (up to 18GB total) when a new user registers for Dropbox using your unique referral code.
A premium version of the service is also available. It costs USD$9.99/month and comes with 1TB of storage. Dropbox for Business is a paid version that has features such as unlimited file recovery, file sharing controls, and priority support. It comes with a 30-day free trial.
What are your favourite free digital marketing tools?
As you can see, there are plenty of free digital marketing tools on the market that can help you with virtually any task in your business. From getting stats about your websites to managing your social media profiles in one place to sharing files with your workers, there are solutions that work really well without charging you a penny!
Did you like our suggestions? Do you have any personal favourite business tools that are free, easy to use, and work well for your business? Tell us in the comments what digital marketing tools for small businesses you use in your company!