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Intermediate Strategies for Showcasing Your Work to Boost Local Visibility

showcasing work to boost local visibility

After establishing your online presence and showcasing your work with basic strategies, it’s time to step up your efforts. Intermediate strategies can further enhance your visibility, attract more local clients, and solidify your reputation.

In this guide, we’ll look at more strategies, including enhancing your online portfolio, leveraging advanced social media tactics, building local authority, and utilising client reviews and referrals.

Enhancing Your Online Portfolio

Adding Detailed Case Studies

A simple portfolio is a great start, but detailed case studies can provide a deeper insight into your work. What we have seen that works well for clients is creating in-depth case studies for significant projects, highlighting the challenges, solutions, and outcomes. Also using high-quality images, detailed descriptions, and client testimonials makes each case study more comprehensive and engaging.

For instance, if you’re a builder, you could showcase a complex renovation project, explaining the initial state, the client’s requirements, the steps you took, and the final result. This not only demonstrates your expertise but also shows potential clients the value you bring to your projects.

Incorporating Video Content

Video content is a powerful tool for showcasing your work. Create videos that highlight your completed projects, provide behind-the-scenes looks, or feature client testimonials. Videos can be more engaging than photos and text alone, giving potential clients a better sense of your work.

For example, create a short video tour of a recently completed project, explaining the work done and the client’s satisfaction. Share these videos on your website, YouTube channel, and social media platforms.

Advanced Social Media Strategies

Using Stories and Live Streams

Platforms like Instagram and Facebook offer Stories and live-streaming features, which can enhance your engagement with your audience. Use Stories to share quick updates, behind-the-scenes looks, or daily activities. Live streams can be used for real-time interactions, such as showcasing ongoing projects or hosting Q&A sessions.

For example, you can use Instagram Stories to share daily progress on a project, giving followers a real-time look at your work. Host a live stream to answer common questions about your services, providing valuable information and building a connection with your audience.

Running Social Media Campaigns

Creating targeted social media campaigns can significantly boost your visibility. Develop campaigns that highlight your work, offer promotions, or engage your audience with contests. Use platform-specific tools to target your local audience effectively.

For instance, run a Facebook campaign offering a discount on your services for a limited time. Use eye-catching images and compelling copy to attract attention, and target the campaign to your local area to reach potential clients nearby.

Building Local Authority

Guest Blogging and Local Publications

Writing guest posts for local blogs and publications can establish you as an authority in your industry. Reach out to local bloggers, news sites, and industry publications to pitch your ideas. Share insights, tips, and stories that showcase your expertise.

For example, a home reno expert might want to write an article for a local home improvement blog about the latest trends in kitchen renovations. This not only showcases your knowledge but also exposes your work to a broader local audience.

Speaking at Local Events and Workshops

Participating in local events and workshops is another way to build your authority. Offer to speak at community events, industry conferences, or local meetups. Share your expertise on relevant topics, provide valuable information, and network with potential clients.

For instance, offer a workshop on home maintenance tips at a local community centre. This not only positions you as an expert but also allows you to connect with potential clients face-to-face.

Leveraging Client Reviews and Referrals

Encouraging Online Reviews

Online reviews are crucial for building trust and attracting new clients. Encourage satisfied clients to leave reviews on platforms like your Google Business Profile, Yelp, and Facebook. Make it easy by providing direct links and asking for reviews soon after completing a project.

For example, some of our clients have sent a follow-up email thanking their clients for their business and requesting a review. They have included a direct link to their review page to make the process simple and quick. It’s quick and easy to do, and is very powerful.

Creating a Referral Program

A referral program can incentivise your current clients to refer new business to you. Offer discounts, free services, or other rewards for successful referrals. Promote your referral program through your website, social media, and email marketing.

For instance, offer a discount on future services for each new client referred by an existing client. Promote the program on your website and social media, and remind clients about it in your follow-up communications.

Conclusion

Intermediate strategies for showcasing your work locally can significantly enhance your visibility and attract more clients. You can enhance your online portfolio by using detailed case studies and videos, leveraging advanced social media tactics, building local authority through guest blogging and speaking engagements, and utilising client reviews and referrals.

Implement these strategies to boost your local visibility and continue growing your client base. If you need any assistance, our team is here to support you in achieving your goals. Just get in touch with us.

About Brendan

Brendan Hones is a digital marketing consultant and website designer and developer at SB Web Designs. He loves helping business owners take control of and improve their online presence to help their business grow. He is passionate about SEO and helping others to learn more through WordPress training.

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