Whether you’re the local small business or the largest company in your region, you can take advantage of local SEO. With potential customer markets growing as internet and mobile usage increases, SEO is an important and ever-increasing factor that every local small business should be making the most of.
Local search SEO is based on providing your customers with information that is relevant to them, in the location they are looking for. SEO services can help your business rank in your local area, which is often exactly what people are looking for when they are searching for products and solutions. And while technology such as mobile and wearable devices are becoming more common, local SEO and providing geographically relevant information is only going to be more important in the future.
If you are busy in your business and don’t have time to keep up with the constant changes in the SEO world, or if you are not very technically minded, we understand that SEO, in general, can be hard to understand; the algorithms and methods that search engines use to rank your website are difficult to comprehend. But with a little work on your website, you can get your business ranking better in the major search engines.
How do you achieve this? Well, across the three major search engines – Google, Yahoo, and Bing – there are a number of criteria that each search engine looks for. These criteria include (but are not limited to):
- Website reputation
- Amount of high-quality content and information
- Functional page design (including mobile responsive design, and having content easily accessible… eg. up-front and centre)
- Well maintained website
- Expertise, Authority, and Trustworthiness in the field and location of the business
- Amount and quality of backlinks and citations.
By including these criteria in your website development, your website is going to be more search engine friendly, providing you with a better chance to rank highly, giving you more exposure to potential clients and customers to find your business.
In previous posts, we have talked about many of these points. However, there is another way that you can get your business ranking highly in Google and can work very well when working in conjunction with a quality website. And that is to have a well set up and optimised Google My Business page.
Google My Business Pages
Have you ever wondered how you can get your business on Google for free? Google My Business pages have been around for a while now and can help your customers find you more easily. All you have to do is claim/create and verify your listing, update the contents with your business details, and you are good to go.
As Google is one of the more often accessed search engines, a Google My Business page can make a huge difference to the success of your SEO efforts. Google My Business lets you give your customers the information they are looking for at their fingertips – everything from your correct opening hours and a phone number they can call you on, photos, reviews, ability to through to your website and driving directions to your location.
There are so many things you can do with a Google My Business listing, with one of the best being customer reviews. By encouraging your customers to leave reviews on your listing, you are optimising your organic SEO rankings for your business as you are improving your reputation, trustworthiness, and authority in your industry and location. Reviews also help a listing stand out to other potential customers – those searching for your products or services are likely going to be swayed by previous reviews. Of course, many positive reviews will give you the best chance of success over negative reviews.
Local SEO can help you get on Google and improve your rankings, by optimising your website as well as your Google My Business page, improving your ability to be found online and to stand out from your competitors.
Local Search SEO
As mentioned previously, local SEO can help with your Google My Business and local search SEO efforts to target specific search results that your potential customers might be searching for.
By developing your web content to include your location, and by building up your reputation and authority in your local area and industry, this will be recognised by the search engines and can result in better rankings, resulting in users being provided with more relevant and more specific search results. You can dig deeper by creating content for multiple locations to give you more ranking opportunities.
But remember, it is important that your address and information is consistent everywhere on the internet to ensure higher search rankings. That includes references about your business on your own site, as well as on other sites such as your Google My Business page and any other citation sites including Yellow Pages, Local Search, True Local, Yelp, etc, etc.
If You Need Extra Help With Your SEO…
We offer a wide range of local SEO services to help you get the most out of your small business online presence, including designing your Google My Business page, local search SEO and website design and development. We’ve seen the benefits first hand that local businesses have gained by incorporating local search SEO into their online marketing, so we know that you’ll find it beneficial as well.
So feel free to contact us for more information about the local SEO services that we offer.