When writing a persuasive blog post, you first and foremost need to be thinking about your audience. Imagine yourself talking live to one of your customers.
What blog post ideas would they love? What would you say and how would you say it? Would you speak in a professional way or would you use laid back language and have a relaxed conversation?
You should be writing your blog posts on your small business blog exactly the same way you talk to your audience.
QuickSprout has created an infographic that outlines six fundamentals of a persuasive blog post. Here we discuss them in greater detail:
Include relevant images in your small business blog
According to research from MDG Advertising, articles with images get 94% more views compared to articles without images. 60% of prospects say that they are likely to try out a business when an image appears in local search results. This means that when thinking about blog post ideas, you may also want to think about how you can include a relevant image in the post.
In addition to this, strategically placed images break up text blocks in a blog post and make the text easier to digest.
Use clean layouts and design
Even as recently as a few years ago, design-related issues on the Internet were much simpler than they are today. There were only desktops and laptops, a few browsers and just a few screen sizes.
Nowadays things are very different. First and foremost, since 2014 more people access the Internet on mobile devices than on desktop and laptop computers. The devices come in all shapes, forms, and sizes. They also have different default fonts and settings.
You want to be sure that people see your small business blog the way you’d like it to look. This means that you do not want to complicate things when it comes to fonts and design. People may be visiting you from devices with very small screens. Make your website friendly and easy to navigate, no matter what device your visitors are using.
This is also why you want to declutter your sidebar, simplify your navigation and menus and make sure all your content and information are relevant and up-to-date.
Talk in a unique voice in your small business blog
43.7 million new blog posts appear on the Internet each month. If you do not have a unique perspective or great blog post ideas, it’s easy to drown in the clutter.
Find your unique voice. Use short sentences with simple words. Talk about things, events, and issues that matter to you and your customers.
If you are not sure how to get started and lack good blog post ideas, talk to your customers first, or analyse your Google Analytics. Find out what they find interesting and important… even if it seemingly doesn’t have much in common with your business, you may be able to find an angle whereby you can relate it to your business and provide some value to your customers and readers.
Reach your prospects and customers on social media
You can write great persuasive blog posts, but writing and publishing a blog is only one part of the puzzle. You want your customers and prospects to read your small business blog, and hopefully share it with their friends and to take action.
This is why you want to connect your blog to your Facebook, Twitter, Google+ and other social outlets. This will give your prospects yet another opportunity to find you, to come to your website and read what you have to say.
A blog gives you an opportunity to not just share information, but also to engage your customers in a conversation. Social media can help you with this, too.
Create a Call To Action
When creating a persuasive blog post, you want to accomplish a goal. Here are a few examples of possible goals:
- If you are not selling anything in the blog post and wrote it to create and provide value to your readers, at the bare minimum you want your customers and prospects to read it, share it with their friends and give you their feedback.
- If in your blog post you are talking about a promotion or a contest, you want your readers to participate.
- When you are trying to sell something, you want your visitors to buy.
- You also may be giving out freebies. In this scenario, the goal is to have your readers opt-in to your list and request a freebie.
The easiest way to have your visitors do what you want them to do is to tell them what next step they should take.
A lot of blog posts and websites start talking about something. They keep talking and talking, and then suddenly end. What are the readers supposed to do now? What was the objective? Nobody knows.
You need to remember, that a confused person doesn’t do anything. Confused people do not stay on a webpage trying to figure things out. Instead, they leave.
A smart thing to do is to always have the next step. This is where a Call To Action (CTA) comes to help. A CTA is an instruction to the audience that asks for an immediate response. Here are some examples of CTAs:
- Click here to continue
- Click to learn more
- Watch the video now
- Subscribe here
- Sign up for our special offer
Create CTAs for every blog post that you write. A CTA can be as simple as asking for an opinion or directing readers to another helpful article. Come up with blog post ideas, figure out what you want your readers to do, and ask your visitors to take the action that you want them to take.
If your post is bland and boring, it will most likely go unnoticed. One of the best ways to get a lot of traffic and attention is to take a stand and be controversial.
People that agree with you will share your blog and comment to support you. People that disagree will try to refute your information. In any case, with a controversial and persuasive blog post, you will get a lot of interest and engagement from you readers.
As you can see, creating a persuasive blog post doesn’t have to be hard. A lot of people think that having a business website blog requires the need of being creative and being able to invent from scratch. This isn’t really the case. It’s just a matter of understanding your audience, providing answers to their questions, and getting the word out there in the best possible way. Follow the steps here to create blog posts that your customers will love!