Search engine optimisation, or SEO, is as important a part of your website design as the actual web address and content. Without various optimisation tricks and tools incorporated during website development, your site can suffer, or never reach its full potential. If search engines don’t find your website or choose not to display it in the search results, potential customers won’t find you, and will likely choose your competitors whose websites rank better.
Good SEO Makes A Website Better
Search engine optimisation involves many different techniques with the aim to increase the likelihood of your site ranking highly for certain search terms in the search engines. Optimising your site for keywords, navigation, and linking, all play a part in making a search engine-friendly website. In that same process, the website actually becomes more user-friendly.
In fact, the best websites are the ones that are a combination of search engine and user-friendly. This is because search engines measure many different things, including how long people remain on your site. If you have good content that is easy to find that people love spending time reading, then the search engines recognise this and can reward you by ranking you more favourably.
How Keywords Help With Your Website’s SEO
Keywords are the words you type into a search window. If the correct keywords are used within the content of a website, the search engines will know this, and there is a better chance that they will send traffic to your site. For example, if you provide plumbing services to the Sydney area, someone looking for you will likely use “plumber Sydney” or something similar in a search query. So it’s a good idea to use these terms on your site.
With SEO practices incorporated into the website design, customers looking for your product or service will be able to find you. And keywords are a big part of your website SEO.
What Navigation Does For Website Design
Once on your website, you will want the potential customer to be able to move around it with ease. This is referred to as navigation.
Tabs or menus on the website home page will provide access to additional parts of your website. For example, using the plumber Sydney example, one page may outline service details, another may tell some history about the business and contain contact information. One more may include customer comments, a photo gallery of some contract jobs, and anything else related to the business represented on the website.
Why Are Links Important On A Website
One part of website development includes a strong, easy to use and effective linking structure.
You should set up your site so that pages link to other pages on your site with relevant content so that visitors can find the information they are after. This is known as internal linking.
You can also link to other websites that your visitors may find useful. But an important technique is to get other sites to link back to yours. This builds up trust and credibility and is monitored by the search engines, and can assist in the ranking of your site by search engines.
SEO’d Websites Get Noticed
The main thing to keep in mind when it comes to search engine optimisation is that it can be a slow and steady process, but can get you a lot of free or relatively cheap targeted traffic for your small business, and can be a great way to reach potential clients. There are many ways to increase traffic to your website, and this should be just one method, but when done right, it can pay great dividends.
Without an effective strategy, search engines will have much less awareness of what you are selling or offering online. If your local small business needs to increase customer traffic, you will definitely need to consider SEO when designing, building, or maintaining your small business website.
SEO and website design can be complicated, and if not done correctly, can harm your online success. If you need help with your small business website, so that you can focus your time and energy on what you do best, then give us a call to see how we can help you.
We are located in Concord West, in the inner west of Sydney, but can help and are more than happy to work with small businesses all over Australia. So contact us and have a chat about how we can help you with your SEO and website design.