In today’s age of smartphones and high-end mobile devices, having mobile friendly websites is essential to the ongoing success of your business. With more and more people turning to using mobile devices, the ability to see your website correctly can make the difference between a potential customer staying on your website or going to your competitor’s website.
Why are mobile friendly websites so important to your business? Well, starting in early 2015 search engines such as Google starting using the mobile friendliness of a website as a way to rank websites – if your website is not mobile friendly, it can now be penalised in the search engine rankings.
So having mobile friendly websites is now more important than ever when it comes to SEO and getting ranked in Google.
Passing the Google Mobile Friendly Test
One of the difficulties of owning a website was knowing whether or not it was mobile friendly. While it might look good on the latest smartphone, your customers on a tablet device may really struggle to see the website properly.
So, just how do you pass the test? The first step is to use the Google Mobile Friendly Test found within Google itself. The test is free to use, and will let you know if your website is mobile friendly or not, giving you a great starting point when talking with your local business SEO specialist. If it turns out your website isn’t mobile friendly, you may notice a decrease in web traffic, however once it has been upgraded, search engines will automatically re-scan your webpages, and hopefully bump you back up in the rankings.
What other factors affect Local Business SEO?
Tools such as the Google Mobile Friendly Test make it easy for website owners to check whether they pass Google’s rules. And while having a mobile friendly website is very important to every small local business SEO, it is not the only factor that is measured by the search engines when ranking your page and site.
With the increased use of mobile devices, there are other factors that the search engines also look at when deciding if your site is going to provide visitors with a good user experience.
One of the main areas that search engines pay particular attention to when testing your website is the page loading speed.
Page speed is one of the main components that will affect the user experience when viewing websites on a mobile device, and therefore can greatly affect your rankings. Mobile internet speed can be a lot slower and download limits can be more expensive than on a desktop computer. Slow loading will result in users leaving your website before they have viewed anything, resulting in a poor user experience.
There are many things you can do to speed up your page loading speed, so if you find that your website is suffering from poor performance, you can improve performance by minimising the code, optimising images, and using a CDN to improve page loading times, among other things.
Some of the aspects to speed up your website are quite technical, so make sure that you speak to your Local Business SEO expert so they can conduct a thorough in-depth analysis and recommend changes.
Things like flash and pop-ups are often not well received on mobile device, so staying away from these can help your rankings as a mobile friendly website.
Other factors such as the bounce rate and time on page are monitored by the search engines, so improving the user experience and optimising these metrics on both mobile and desktop devices can also help your rankings.
And then, of course, there is keyword optimisation. Keywords are what people type into the search engines to find information they are looking for. So you have to make sure that your site contains keywords and keyword phrases that people will be using.
Keyword optimisation and SEO are large topics, so if you are interested in this, please have a look at our post on how to create a website that is search engine friendly.
The Benefit of Local Business SEO to help your rankings
You can create a website with all the necessary information, but that does not necessarily mean that you will rank. With just a few tweaks, you can make it really stand out from the crowd.
Remember, if you aren’t high up in the search engine listings (and preferably in the first few spots for your main keywords), then there is a good chance that your website will not be seen. And a website that can’t be seen in the search engines is often no better than a fancy business card.
And with the increase of mobile devices, there are now some extra steps that you have to take so that you stay ahead of your competition. Now is a great opportunity for many small business owners to make changes to their websites… many small business websites have not taken advantage of the new requirements, allowing others to leap-frog their competition. But as knowledge grows, competition for rankings will only get more fierce. With situations like this, it is always better to not get complacent, and to stay in front of the curve, rather than playing catch-up.
Mobile friendly websites are an essential in today’s business age; for help getting your website mobile friendly, your local business SEO expert should be your first port of call.
We can help you make your business website responsive on mobile devices which, in turn will help you stay on top of your website ranking. So if you need help with small business SEO, make sure that you contact us.