Have you thought about listing your business on Google My Business but really don’t understand the process or why it is so important to the ongoing success of your business?
The first thing you need to know is just how important having a Google business page is. This can greatly impact your online presence – it is a way for you to get your business name, address, contact details, website URL, and opening hours out to those who may need it… your customers.
Do you already have a Google My Business Page?
If you’re wondering whether you already have a Google My Business page, simply go into Google and type in your business name and location. If you’re already listed, your business should be displayed (generally on the right-hand side of the page), with all of your details.
There are a few different ways that your business can appear in Google listings. Google scrapes most of the websites on the internet, and if it sees that a website is for a local business, then it can create a Google My Business page for that business. However, if Google has not yet created a listing for a business, you can also create one manually.
Either way, you will have to verify your business to prove that you operate your business from the address listed. This is normally done by Google sending out a card with a verification code to the address provided. Once the listing has been verified, you can modify, update and manage certain fields of the listing, including phone number, photos, business description and products, and operating hours.
A Google My Business page can help to significantly increase your business turnover, and when you work in conjunction with a local SEO expert, you can fine-tune your online marketing strategy, and see your website improve in the Google search engine rankings.
Improving Your Online Presence to Help Your Business Grow
Many small business owners have thought about creating a website for their business. Creating an easy-to-navigate and easy-to-read website can take some effort, but there is more to getting the most out of your online presence than just a pretty website.
If you already have a website and you aren’t generating business out of it, you may need to ask yourself why this may be. Where are you sitting in the Google rankings? What page are you on when you Google the main keywords for your industry and products? Do you have a Google My Business page to help boost your search rankings? Have you implemented any SEO techniques to help with your rankings?
If you’re at a loss as to why you are not seeing the results from your website, this is when the services of local SEO experts can help you get clarity on the best way forward with your online marketing efforts. They can look at all aspects of your digital marketing and work out the best strategy for your business moving forwards. They can come up with a plan to improve your on-page and off-page SEO, to help boost your rankings. When you have an ongoing strategy that incorporates your website, your Google My Business page, plus other off-page marketing, this is when they all work in conjunction with each other to amplify your results.
The Benefits of Local SEO
Searching locally for a business isn’t a new thing; many customers when looking for something in their area will often add the location to the end of the search. For example, people who live in Sydney CBD looking for an electrician will likely search for “Electrician Sydney CBD”. If you are an electrician who works in the Sydney CBD and you don’t have this information on your website or on your Google My Business page, how are your potential customers going to find you?
Local SEO is growing in popularity among small businesses because harnessing the power of this strategy can leapfrog your business above the competitors. This is because when your potential customers are searching for products and services, a good percentage of them are searching for these products and services in their local area.
Customers are searching for many things when looking for local businesses: including business hours, your address, directions to you from their current location, the details of the service you provide, and the availability of products in your store. By designing and implementing a carefully considered online strategy, through a combination of creating a website with good structure and content, optimising your Google My Business page with all the relevant information, and applying local SEO techniques, this can result in search traffic finding your business before they find your competition.
Between utilising a Google My Business page in your online strategy, it can work really well in conjunction with your website to provide customers with the information they are after, and this can really super-charge your local small business online presence. So make sure that you claim and optimise your Google My Business page straight away.