A mobile-friendly website, also known as a mobile responsive website, is one that can be properly displayed on a handheld device. These devices include smartphones, tablets, and any other device that is smaller than a laptop computer. And we all know how popular these devices are becoming.
If you already have a website that’s a few years old, it is probably designed to fit the screen size of a desktop or laptop computer. If that website is not mobile-friendly, it may not look the best on a mobile device… ie. images may not fit, text can run off the page and not align properly to the screen size, the user has to zoom in to read the text, or the visitor has trouble clicking on links because the spacing is too close. It gives the user a poor experience.
Why Does Any of This Matter?
Google Research conducted a survey in September 2012 that revealed 72% of consumers wanted websites that worked properly on mobile devices. Further research in the same study showed 67% of respondents said that mobile websites “make me more likely to buy a product or use a service.” That’s a whole lot of people surfing the web on a mobile device. And that was back in 2012!
In addition, 61% said that if they can’t find what they are looking for quickly on a mobile optimised site, they go elsewhere. A more recent survey administered by Didit in April 2015 showed an interesting statistic. Although Google Research strongly pointed to the need for website owners to add mobile versions years ago, only 57-percent of existing websites had undergone any update.
Is Your Website Mobile Friendly?
Mobile-friendly websites have some very specific differences from desktop-only websites. For example, because the average handheld device is roughly one-fifth the size of a desktop computer screen, a mobile site needs to be easy to read and navigate and scroll. On top of this, since smartphones and tablets often use mobile phone networks, the pages need to load fast without a lot of extras filling up the site (eg. Massive images).
You can check your own website to see if Google thinks it is mobile-friendly by using their tool… the Google mobile-friendly test tool. Check it out here.
We provide affordable website design that is mobile-friendly to allow you to reach all of your potential clients. We know how to create a website for you that is both mobile responsive and search engine friendly. A website that is not mobile responsive can hurt your overall rankings in the search engines, so it is important to make sure your site is.
Maybe you don’t have a website yet for your business or service. If you don’t, you are missing a critical component of your marketing funnel that will bring you extra traffic in the form of customers. We can design the perfect website for your business to match your image, brand, and budget. And of course, we will make sure that your site is mobile-friendly as part of the website design.
So if you have any questions about upgrading your existing site, or creating a new site that is mobile-friendly, make sure that you contact us today.
We are based in Concord, near Strathfield, Burwood, and Parramatta, in the inner west of Sydney. As such, if you are in the area, we are more than happy to meet small business owners that want to get their website ranking and performing better. We provide local business SEO services to small businesses all over Australia, so even if you are not in the Sydney inner west region, contact us to see how we can help you.