Case Study - Berkeley Vale Physiotherapy
Physiotherapy Website on the NSW Central Coast
Berkeley Vale Physiotherapy had a very old website that was not updated in a long time. It contained incorrect and out-of-date information, was not mobile responsive and was in need redesign to make it look fresh and cared-for. It did not rank well in Google for important search terms. The old site was an old static HTML site that was difficult to update and did not reflect the business in its current form. The business had also changed hands and the new owner wanted to move the site to a new domain name.
What We Did
We were engaged by the business owner to produce a new design to better reflect the business under the new owner. We worked closely with the owner to understand all his needs so we could develop the best solution to meet his goals.
After developing a mock-up and prototype, we fine-tuned the solution, gaining approvals at each important step along the way to ensure that everyone was on the same page and happy.
Since the old site did not have local SEO principles applied, we spent time implementing the latest local SEO strategies to give the new site the best chance to rank for Physiotherapy services in the client’s local area.
After thoroughly testing and finalising the design, we launched the new site on the new domain name and redirected all the traffic from the old site to the new site. This meant that anyone visiting the old site would not notice any disruption to the website, and was important for SEO reasons.
It has only been recently launched, but so far, the results are excellent. First and foremost, the client is ecstatic with his new small business website. He has enjoyed the whole process and, since we make a big effort to educate all our clients throughout the process, he has learned a lot about what goes into a website and the importance of local SEO.
On a more technical level, the stats also look very good. As mentioned, it is only early days, but all indicators look promising, with increases in visitors, time on page, pages per visit, and a reduction in bounce rate – all very good outcomes.
Where To From Here
We will continue to work with the business owner to make improvements to his online presence. Local SEO is ever-changing and requires ongoing updates to get the best performance out of any small business website. We will also offer support services to keep his website up-to-date to accurately reflect his business as it evolves.
We have thoroughly enjoyed working on the Berkeley Vale Physiotherapy website project. We have seen excellent results and it has been a great experience to share our knowledge with the business owner to empower him to take control and maximise the results from his website.
How We Can Help You
We love working with businesses of all sizes. Regardless of whether you have an older style website like Berkeley Vale Physio did, and it is in need of an update, or if your website just is not getting the results that you think it should (or that you need), then get in touch with us.
We will sit down with you to get a good understanding of your current situation, as well as the goals for your online presence, and develop the best online solution to help you to rank better and to start getting more leads.
So if you are not sure where to start, or know exactly what you want, feel free to reach out to us and to have a chat about how we can help.
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