Case Study - All Needs Dental
Dentist Website in Burwood NSW
The owners of All Needs Dental in Burwood have been providing dental care to its loyal clients for over 30 years. They have relied on repeat patients and word-of-mouth referrals for business. But with new dentists and increased competition, it was time to give their online presence a boost.
All Needs Dental had an existing website, but it had a few issues. Most importantly:
- it did not rank at all in Google
- was not set up with best SEO practices in mind
- did not display some information correctly
- contained out-of-date information.
Having dealt with a few web developers and digital marketing agencies that had resulted in poor experiences they were naturally a little cautious in moving forward with any new implementations. However, they also knew that changes had to be made to ensure they capture new patients, younger patients, and a broader market to ensure they could support their team of Dentists.
Dealing with business owners at all levels, we understand the hesitancy that many SME’s face with the online world, so we took great care to understand what the owners of All Needs Dental had experienced in the past, along with what their goals and business objectives were, in order to develop a suitable customised solution that was within their budget expectations.
After our proposal was accepted, we advised them and helped them to fully understand the best way to move forward. Dentists, like many other small business owners, have very limited time, so we worked hard to keep them abreast of all steps in the process, making ourselves available to fit into their schedule to discuss any important matters, whilst working around patient appointments.
The strategy required involved implementing important SEO principles to ensure that the site has the best chance to rank in the search engines. This meant making structural changes to the way in which the website was configured, enhancing the website content, and devising a plan for an all-important ongoing strategy to ensure their business website will rank in this highly-competitive niche for years to come.
Instead of making changes directly on their existing site, we worked on a separate development site, and after a few minor revisions to ensure that the owners were 100% happy, the new website was cutover from with minimal fuss. And shortly after, it was ranking on the first page of Google for some important search terms that it was previously not ranking for.
When you can rank on the first page of Google for important and relevant search terms, it doesn’t take long before the inquiries start to roll in.
We worked hard to meet and exceed the client’s requirements, and needless to say that the client is very happy with the end result!
We have really enjoyed getting to know the owners, the team and more about the All Needs Dental business itself. And we are pleased to get a result that both the owners and we are very happy with.
How Can We Help You?
Online search continues to rise; if you are not moving forward, then you are going backward. If you have been putting off that much-needed website update, and are not sure how to proceed, why not get in touch with us.
We understand that it can be confusing to know where to start, so we will make sure that we take the time to understand your situation and advise you of the best way forward to get your online presence in order.
Contact us today for a no-obligation chat to see how we can help you.
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